SWRL is a fashion rental and reselling app where style, community, and sustainability come together.
On SWRL, you can save money by renting and buying the pieces you love, and earn money by lending and selling the ones you don’t. Every item lives more than one life, and every exchange connects you to someone new.
It’s more than a fashion app; it’s a community. A place to discover your style, share your wardrobe, meet like-minded people, and make fashion more affordable, accessible, and planet-friendly.
Welcome to SWRL: where sharing looks good on everyone!
Our mission is to truly transform the way India consumes fashion.
Our vision is to build a self-sustaining community of fashion lovers where people not only share their wardrobes but also share ideas, cultures and experiences.
Join the SWRL revolution – fashion that’s not only stylish but also conscious and connected.
The idea for SWRL, India’s first social shared wardrobe, came from an all too common first-world problem: the wear once mentality. A closet full of clothes, a budget that keeps stretching… yet somehow nothing to wear.
My racks were overflowing, my spending was increasing, and the wear-once mentality had quietly taken over. I knew this cycle wasn’t sustainable, not for me, not for the planet, and not for the way we’re meant to experience fashion.
Growing up, we all learned the value of sharing.
Clothes passed between sisters, cousins, and friends. Borrowing outfits before a big event felt natural and even fun. But somewhere along the way, as life got busier and fashion got faster, we forgot how joyful and sustainable sharing really is.
Yet even now, before every party or occasion, girls still call their closest friends to swap outfits, exchange opinions, and hype each other up. That sense of community never left; it just needed a home.
And that’s when I wondered:
What if I had more friends in my size?
What if strangers were just future friends I hadn’t met yet?
What if sharing wardrobes could be safe, easy, affordable, and even help us earn?
That was the beginning of SWRL.
SWRL brings together everything I wanted fashion to be: affordable, accessible, sustainable and most importantly, connected.
This is more than an app. It’s a movement towards circular fashion in India, towards closets that create community rather than clutter, towards a world where style is shared with intention.
Thank you for being here.
Thank you for choosing to wear differently, live sustainably, and join the future of fashion with SWRL!
- Tanisha Adlakha
Shared with love, from around
the world
