Dear me,

One day, you’ll meet the Chanel CC in Love Heart Bag, a piece that feels more like a feeling than an accessory. But before you fall for just one, I want you to know the different versions it comes in, because each one carries its own little personality, its own lesson for you.

CC in Love with Chain

The Chanel CC in Love Heart Bag with Chain is the one that feels like quiet confidence.
Sleek, classic, and effortlessly wearable, it sits against you with that steady kind of elegance that never begs for attention.
Choose this one when you want simplicity that feels secure, something that stays.

CC in Love with Handle

The Chanel CC In Love Heart Bag with Handle is for the softer chapters of your life.
It’s sweet, ladylike, a little romantic, the kind of piece you pick when you feel hopeful and full of pastel-coloured dreams.
It carries a gentleness that reminds you to slow down, breathe, and believe.

CC in Love Clutch with Chain

The Chanel CC In Love Heart Clutch with Chain is your playful side wrapped in leather.
Small, bright, and bold, it’s made for the nights you want to be seen, for the version of you who is learning to take up space without apology.
It teaches you that joy can be a statement too.

Then there are the special finishes, the metallics, the vibrant colours, the glossy textures.
They shimmer with a kind of magic you only feel when you dare to shine.
These are for the moments you choose yourself loudly, when you want life to feel electric.

And the neutrals, the beiges, nudes, creams, they’re the ones that hold you in balance.
Elegant, calm, understated, they melt into every outfit the way clarity melts into a cluttered mind.
They’ll remind you that simplicity can still be luxury.

Whichever one you choose, choose it like you choose moments in life, with intention.
Some days you’ll want softness, some days strength, some days sweetness, some days sparkle.

And the best part?
You don’t have to figure it out alone the way you once did.
Now you have SWRL, a community that shares their closets, their stories, their wins, their “should I or shouldn’t I?” moments.
So you can try, feel, and choose with confidence… and a LOT of love.

Because that’s the beauty of these bags, and of you:
You were never meant to fit into one version.
You were meant to hold many.

With love,
Shrishti 💗

Dear me, 

I remember the beautiful, naive way you dreamt about your very first Chanel. That excitement was palpable, but you navigated that choice all alone, with no older sister or friend to guide you toward the piece that would truly feel like your own. Now, as your future self, I’d like to share a guide to the modern classics. Take the Chanel 19 bag, one of Karl Lagerfeld’s awe-inspiring final creations. It’s an “It” bag staple, but the heart of the decision comes down to the leather: Lambskin or Goatskin.

The best one for you simply comes down to how you plan to live with it. 

Chanel Lambskin is the tenderness you once thought was naïve

Lambskin is soft. Feather-light. Luxurious in the kind of way that hugs you gently.
Buttery, feather-light, and smooth in a way that almost feels unreal.
Its surface is delicate, plush, cloud-like. 

It’s for the days when you want to feel fragile, not as a weakness, but as a quiet kind of grace.
Days when you’re discovering yourself, still raw, still hopeful.

It has a natural sheen, a refined glow that whispers luxury rather than flaunts it.
Its structure is flexible, unpretentious, unarmoured, just like you once were.

Lambskin ages gently, but it requires care.
It will show scratches.
It will ask for attention.
It will need you to treat it with the same patience you’re learning to give yourself.

And that is exactly what it will teach you:
That softness does not mean weakness.
That vulnerability can still be valuable.
That beginnings, gentle, fragile, hopeful, are worth honouring. 

Holding lambskin is like holding the earlier you: smooth, hopeful, unarmoured, and still so full of heart.
And one day you’ll see that fragility is not a flaw.
It’s the start of every story worth telling.

Chanel Goatskin is the strength you didn’t know you needed

Gentler than harshness, but tougher than innocence. That’s goatskin.
Its texture is pebbled, slightly grainy, and more structured than lambskin.
It holds its shape. It stands firm. It’s not precious, but purposeful.

Goatskin ages beautifully.
It resists scratches.
It survives the weather.
It adapts to daily life without losing dignity.

This leather reflects the version of you that learns to endure.
The one who grows thicker skin without losing her heart.
The one who realises beauty isn’t only in shine, sometimes it’s in survival.

Goatskin is the leather of someone who’s lived a little.
Who’s been tested, doubted, underestimated, and still shows up everyday with quiet dignity.

It ages with you, gaining depth, confidence, and character.

Carrying a Goatskin Chanel is like carrying your resilience on your shoulder.

But what I want you to remember is that,

You don’t have to always be soft.
You don’t have to always be strong.
You don’t have to choose one version of yourself forever.

Some days you’ll need the tenderness of Lambskin.
Some days you’ll lean on the resilience of Goatskin.

Because life, like leather, comes in textures.
In layers and in stories.

And then, one day you’ll look back and see: you needed the smoothness of Lambskin and the toughness of Goatskin.
You needed hope.
You needed grit.
You needed softness.
You needed strength.

So hold on to the Lambskin days when you must.
Lean on the Goatskin days when you must.

And always remember: both you and your leather age with stories worth carrying.
Back then, you didn’t have an older sister to help you choose your first Chanel.
But now, you’re never really choosing alone.

On SWRL, you have a whole circle of besties, women sharing not just their wardrobes, their stories, experiences, advice, and so much more.
So you can try, feel, borrow, and learn before you take the leap.

Because the pieces you love, and the people you share them with, will always shape the stories you tell.

With love,
Shrishti 💗

Dear me,
If only you knew how the quiet things would one day become your favourites.
You haven’t yet seen the beauty tucked inside subtle tones, the kind that whispers instead of shouts.
But one day, you’ll discover Hermès beiges, and the world will suddenly feel softer, calmer, more grown.
And you’ll wish you could tell yourself everything these colours would eventually teach you.

So here it is, the guide you needed back then.

Hermès Nata is the innocence you didn’t know was enough

Soft, milky, and impossibly clean.
Nata will teach you that simplicity is a luxury of its own.

Hermès Trench is the quiet confidence you’ll grow into

An elegant beige-grey with a grounded soul.
Trench feels like clarity, steady, composed, effortlessly refined.

Hermès Biscuit is the softness you were always seeking

Creamy, pastel, gentle.
The colour of warm light and slow afternoons.
Biscuit will show you the strength in softness.

Hermès Chai is the warmth you’ll grow into

Milky, golden, familiar.
Like the cup you hold every morning.
Chai will teach you that luxury can be warm, approachable, and deeply human.

Hermès Étoupe is the sophistication you didn’t know you had in you

Cool, smoky, iconic.
Etoupe marks your evolution, from trying to be noticed to standing out quietly.

Hermès Toffee is depth and sweetness in one place

A richer, deeper caramel tone than Biscuit or Chai.
Warm, confident, full of flavour.
Toffee will remind you that you’re allowed to be both soft and strong.

Hermès Sable is the sunlight you once chased

Warm, sandy, glowing.
Sable feels like mornings full of hope.
It will teach you to fall in love with transitions, not just destinations.

Hermès Sesame is the grounded neutral you learn to trust

Earthy, calm, effortlessly wearable.
Sesame is stability wrapped in elegance.
A reminder that neutrality can still hold emotion.

Hermès Gold is the classic you will always return to

Rich, iconic, timeless.
Gold is the colour you grow into slowly, then never outgrow again.
The shade that becomes a part of your identity.

These Hermès beiges will teach you patience.
They will teach you subtlety.
But most importantly, they’ll show you that the quiet things?
They last the longest.

And if I could tell you one thing now, it’s that don’t rush it.
Sit with the colours, try them, feel them.
Maybe even share them with a friend on the SWRL app, just to see how they live in your life before you take the leap.

With love,
Shrishti 💗

We’ve all been there, bought something stunning, worn it once (maybe twice) and then let it sit at the back of our closets. With the rise of fast fashion due to the ‘wear-once’ mindset and competitive pricing, the amount of clothing we consume has doubled over the last fifteen years, and thirty per cent of our garments haven’t even been worn in over a year. 

Selling your preloved designer pieces on SWRL is your chance to make a change. Give your fabulous finds a new home with one of the verified users on SWRL. Earn from them, and make fashion a little more circular from the comfort of your own home, rather than waiting for the industry or regulations to change. 

Listing on the app

List your piece on the app. Upload pictures of the item, including the label and size tag, to make it easier for potential buyers. Also add the category, the colour, and the brand of your item. Remember to put pictures of you (or a friend) wearing it to generate the most interest. 

Describe your piece as you’d like to, maybe a story, styling tips or just about anything you think an interested buyer should know and set your price based on the retail price, the item’s condition and the market value. 

Payment

Approve or counteroffer the offers you receive through our in-app secure messaging system until you land on a deal that feels right. Once you finalise a sale, we’ll handle the safe delivery of your item to the buyer. Your payment will be initiated within 3-5 business days to your “preferred payment method”. 

And when your piece officially finds its new owner, take a moment to smile. You’ve just given it another chance to be loved by a girlie just as obsessed with fashion as you are. Because at the end of the day, that’s what SWRL is all about. Keeping fashion circular by sharing from around the world!

Okay, real talk. You have a wardrobe full of high-end gems, waiting for their turn to shine, but you just don’t reach for them anymore because you’ve already posted pictures in it. 

Enter SWRL – India’s first C2C luxury fashion rental and reselling app. Lend your designer pieces on the app to a verified user who will appreciate them just as much as you do. It’s sustainable, stylish and a pretty great way to make some extra income on the side. 

Hit the ‘+’ sign on the app to start listing your preferred pieces. Upload pictures of the item, including the label and size tag, to make it easier for potential renters and add the category, the colour, and the brand of your item. You can give a title and description of your choice, too, to make them fall in love with your piece. Price it at a competitive rate to increase your chances of securing a rental request. Remember to put pictures of you (or a friend) wearing it to generate the most interest. 

Once your item is approved by our team and our authentication partner, “Legit Grails”, you will start to receive rental requests. From there, it is all in your hands: approve or decline requests as you wish, or chat with the renter via our in-app secure messaging system to figure out logistics. 

If you approve a rental request, we’ll take it from there, ensuring the safe pickup and delivery of your item. When the rental period ends and your piece is delivered back to you in its original condition, we’ll process your payment within 3 – 5 business days to your “preferred payment method”. 

Don’t forget to leave your honest review for your fellow SWRL’ers, because this community thrives on trust, good vibes, and a shared love for fashion without harming the planet. 

Sometimes you spot a designer piece and you just know –  you need to have it. While the feeling of buying a new designer dress is unmatched, what’s even better is giving a gorgeous item a second life. By embracing sustainable fashion, you are not only participating in a trend, but you are also reducing waste, supporting circular fashion, and owning something that already carries a story. 

With SWRL, you can discover these one-of-a-kind, pre-loved designer items and give them a new home. 

Once you’ve found the piece that makes you gasp, don’t overthink it and just send an offer to the seller through our secure in-app messaging system. Make an offer of at least 70% of the listed value to increase your chances of acceptance. Once you both agree on a price, complete the payment to seal the deal. 

Here comes the best part, though, when your designer piece is finally in your hands. Style it in your own way and write your SWRL’ed story for your fellow SWRL’ies to also experience the joy of giving a new story to a designer piece.

You know that one Pinterest board you keep saving luxury designer pieces to – the one full of classic bags, iconic heels and “IT” girl dresses? But you just can’t seem to justify buying it? Well, problem solved! Rent high-end contemporary designer pieces with SWRL without the guilt or commitment. And the best part? These pieces aren’t just high-quality; in fact, they come with their own stories from around the world, waiting for a new chapter through you. (future market insights)

Think of SWRL as that one bestie who has a closet full of designer fashion brands and loves to share them with you. 

It’s simple, just scroll through the listings on the app, filter by category, brand, or colour until you find THE ONE you have been looking for.
Directly get in touch with the lender via our secure in-app messaging system to finalise the dates and ask any questions you may have. 

Your rental request is complete once you have made the payment. After which, all you need to do is sit back and chill while our delivery executive delivers your rental to your doorstep. 

Slay your SWRL’ed rental, shine under all the compliments, and once your rental period is over, return it in the same condition to our delivery executive.

Share your experience (and pictures!!) with your fellow SWRL’ies so that they, too, can write their own SWRL’ed story. 

Because with SWRL, real luxury is about sharing and serving looks on your own terms!