Journals

What makes a dress truly unforgettable? Some might say it’s the fit. Others, the colour. But at SWRL, we’ve learned that the best dresses, the ones that turn heads and live in memories, are the ones that make you feel something while also having a good ROI. The Olivia Midi...

Some symbols don’t just belong to fashion history; they quietly grow up alongside us. For over 130 years, the Louis Vuitton Monogram has been one of those rare designs.  Instantly recognisableDeeply personal& oh so endlessly relevant! At SWRL, where we share, wear, and live luxury, the LV Monogram acts less...

Dear younger me, you can admire Hermès and still choose Savette. There, I said it.  You’re going to think good taste is about owning the right bag, the luxury handbag everyone recognises, the one people whisper about. For a long time, that bag will look a lot like a Hermès Kelly...

Jaipur isn’t loud royalty.It’s lived-in royalty, the kind that reveals itself in soft pink walls at sunrise, the hush of temple bells between narrow lanes, and crafts passed down not for display, but for daily life.  It’s a city where palaces coexist with prayer, where mirrored halls catch candlelight just...

The Lady Dior bag is one of the most iconic luxury handbags in the world, renowned for its timeless design, royal associations, and enduring value. Loved by celebrities, collectors, and fashion enthusiasts alike, this Dior classic blends heritage with everyday elegance. The history of the Lady Dior bag The Lady...

At SWRL, transparency is everything. Whether you’re renting, reselling, buying or listing your wardrobe favourites, understanding condition ratings helps everyone make informed (and happy) decisions. This guide breaks down SWRL’s condition categories, what they actually mean, how to spot visible wear, and what photos are required so you always know...

Okay, so Chanel Ballet flats are essentially the epitome of quiet luxury shoes. Which is why the fakes are everywhere. When it comes to real vs fake, if you’re ever trying to figure out whether a pair is real, or you’re helping a friend who’s “this close” to buying something...

Hermès Orans look simple, but trust me, the fakes are wild out there. If you’re ever trying to figure out whether a pair is real vs fake, here’s the easiest way to tell without going into full CSI mode.  Look at the “H” The H on real Orans is perfectly...

A Santos de Cartier is the kind of watch you buy once and keep forever.Which is exactly why fakes are everywhere.If you ever want to sanity-check one, here’s the easiest guide.  Look at the Roman numerals Real Cartier numerals are crisp, clean, and spaced evenly in the classic Cartier font.If...

The Kelly is the dream bag.Which also makes it the most copied bag.If you’re ever trying to spot a fake without having a panic attack, here’s what you need to check.  Check the stamp. It tells the fakes immediately.  Real Hermès stamps are subtle. Clean, shallow, elegant.Not shouting, not pressed...

Marbella isn’t loud luxury.It’s whispered luxury, the kind that shows up as golden-hour coastlines, slow lunches that spill into afternoons, and outfits that somehow look better simply because the Mediterranean breeze approves of them. It’s a place where beach clubs sit beside quiet old-town alleys, where yachts glide past pastel...

Ho Chi Minh City, still lovingly called Saigon, is a rush of colour, culture, and contrasts. It’s the kind of place where scooters weave past colonial buildings, cafés hide behind vine-covered alleys, and the night air hums with a kind of energy that makes you want to dress up, step...

Meet Shrishti Dalmia, Marketing & Communications Intern at SWRL 💌 Every team has that one person who’s always dropping 2 A.M. thoughts, half-scribbled ideas, or random notes that somehow turn into something real; that’s Shrishti. As the marketing intern, she helps shape how SWRL shows up in the world, from...

Meet Shravya Verma, Graphic Designer at SWRL 💌 If SWRL had a visual soul, she’s the one shaping it. From the dreamy aesthetics on our instagram feed to the sleek layouts on our website, Shravya is the reason everything at SWRL looks this effortlessly chic. She’s the mind behind our...

At SWRL, authenticity isn’t just a promise. It’s what keeps our community safe, stylish, and real. We know that when you’re buying, selling, or renting luxury fashion, trust matters most. That’s why every user and every item on SWRL is verified through a detailed, multi-step process designed to make your...

Dear me, One day, you’ll meet the Chanel CC in Love Heart Bag, a piece that feels more like a feeling than an accessory. But before you fall for just one, I want you to know the different versions it comes in, because each one carries its own little personality,...

Dear me,  I remember the beautiful, naive way you dreamt about your very first Chanel. That excitement was palpable, but you navigated that choice all alone, with no older sister or friend to guide you toward the piece that would truly feel like your own. Now, as your future self, I’d...

Dear me,If only you knew how the quiet things would one day become your favourites.You haven’t yet seen the beauty tucked inside subtle tones, the kind that whispers instead of shouts.But one day, you’ll discover Hermès beiges, and the world will suddenly feel softer, calmer, more grown.And you’ll wish you...

We’ve all been there, bought something stunning, worn it once (maybe twice) and then let it sit at the back of our closets. With the rise of fast fashion due to the ‘wear-once’ mindset and competitive pricing, the amount of clothing we consume has doubled over the last fifteen years,...

Okay, real talk. You have a wardrobe full of high-end gems, waiting for their turn to shine, but you just don’t reach for them anymore because you’ve already posted pictures in it.  Enter SWRL – India’s first C2C luxury fashion rental and reselling app. Lend your designer pieces on the...

Sometimes you spot a designer piece and you just know –  you need to have it. While the feeling of buying a new designer dress is unmatched, what’s even better is giving a gorgeous item a second life. By embracing sustainable fashion, you are not only participating in a trend,...

You know that one Pinterest board you keep saving luxury designer pieces to – the one full of classic bags, iconic heels and “IT” girl dresses? But you just can’t seem to justify buying it? Well, problem solved! Rent high-end contemporary designer pieces with SWRL without the guilt or commitment....

I started building SWRL almost two years ago. Back then, it was just a wild idea, something that made sense in my heart even when it didn’t on paper.Most days, I had no roadmap. I lost direction often, doubted myself more times than I can count, and wondered if the...

Fashion has always been emotional, but it’s also deeply financial. Every outfit in your closet holds stories, but it also holds value. Over the last three months, we’ve been quietly beta testing the SWRL app with a small group of early adopters across Delhi NCR. The feedback, love, and curiosity...