I started building SWRL almost two years ago.
Back then, it was just a wild idea, something that made sense in my heart even when it didn’t on paper.
Most days, I had no roadmap. I lost direction often, doubted myself more times than I can count, and wondered if the world was even ready for something like this.
The space was so new, there was barely any advice to lean on.
But somehow, I kept going, one small step at a time.
SWRL was never meant to be just an app.
It’s a feeling. A community. A love letter to the joy of connection.
It’s for the girls who lend, borrow, and hype each other up in the mirror before a night out.
It’s for the dreamers who believe sustainability can look as good as luxury.
It’s for the storytellers who know every outfit carries a memory and that sharing it makes it even more special.
SWRL is India’s first C2C social fashion rental and reselling app.
A space where you can share your wardrobe, your stories, your experiences, and your cultures.
Where you can make new friends, earn and save money, and be part of a community that celebrates connection over consumption.
The dream was big, so big that not everyone understood it.
But to the few who did, I made this for you.
For the belief you had when I didn’t.
For the love that built this before it even existed.
And for the love that’s still to come.
Welcome to SWRL.
We’re just getting started.
With love,
Tanisha ♡
Founder, SWRL
Shared with love, from around
the world
